Primer Brand & Communication Design

In 2020, I Art Directed and developed a new identity system for Primer Technologies. Since the rebrand I have created Communication Design assets for them as well as overhauled their website. Using topographic and abstract illustrations/images helped symbolize the vast amount of data an Organization can collect. It also provided an interesting textured background to lay information on top of.

Social Media & Ads
(select ads)

The grid system for social media assets was created to give the team a flexible working area and highlight a call to action. The texture gives the ads dimension and breaks up the whitespace.

Booth & Event Ad Design (select images/click to zoom)

Marketing Material (select pages)

Website Design

Blog Illustrations (select)

Diagrams & Icon Design (select)

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SUSD Department of Public Safety Rebrand