Primer Brand & Communication Design
In 2020, I Art Directed and developed a new identity system for Primer Technologies. Since the rebrand I have created Communication Design assets for them as well as overhauled their website. Using topographic and abstract illustrations/images helped symbolize the vast amount of data an Organization can collect. It also provided an interesting textured background to lay information on top of.
Social Media & Ads
(select ads)
The grid system for social media assets was created to give the team a flexible working area and highlight a call to action. The texture gives the ads dimension and breaks up the whitespace.
